Thursday, March 26, 2009

Try Page Titles Experiment.

Here's a good way increase your traffic.

Go to Google and type any phrase into the search box. Look at the titles of
the websites in the top 10 rankings.

Which ones catch your eye and tempt you to click on the link? Some are
dreadfully stodgy, boring. Some are merely a long list of keywords. Some
are good. Some are junk.

Good titles are written for search engines AND humans.
Now look at the titles on your site. Start with your most important pages.
Rewrite them to make them more eye-catching.

Now go to Google and do a search of your site like this...
site:example.com

Study the page titles. If you own a large site created over many years, you
may be horribly embarrassed at just how BAD some of your page titles are.

Do you want to find some examples of good titles? Simply go to Google and
do some more searches. Don't stick to your industry.

Type in all sorts of different phrases and study the titles that appear in the
top 10.

You'll soon be brimming with ideas on ways you can improve your page
titles.

Checking how enticing the information is in your meta description tag can
help, too. Some search engines display this information in their search
results.

If you have a well established site, you may have written many of your page
titles and meta descriptions years ago when you knew less about marketing
than you do now. If so, it's time for another look at them.

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